Reviews & Recommendations

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I love this book – a must have for marketers

Marketing messbar machen

Marketing Metrics: 50 Metrics Every Executive Should Master

If you ever looked for a book where you can find easily explained the figures for your daily marketing improvements, so this is the book you always looked for. I love this book, because it’s explaining every formula with easy examples and shows how to use those formulas in daily business.

You don’t have to be a nerd or expert for this book and you also don’t have to read it from the first page to the last to understand it. Pick up a topic you’re interessted in and within minutes you know how you can implement the knowledge in your daily business. It’s that simple!

Buy the German edition at
Buy the Englisch edition at