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	<title>brain-tank.de &#187; Reviews &amp; Recommendations</title>
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	<description>Phantasy is more important than knowledge, because knowledge is limited. (Albert Einstein)</description>
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		<title>I love this book &#8211; a must have for marketers</title>
		<link>http://brain-tank.de/2009/11/book-review-key-marketing-metric-from-paul-farris/</link>
		<comments>http://brain-tank.de/2009/11/book-review-key-marketing-metric-from-paul-farris/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 20:48:33 +0000</pubDate>
		<dc:creator>Berkan Sezer</dc:creator>
				<category><![CDATA[Reviews & Recommendations]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[key metrics]]></category>
		<category><![CDATA[KPI]]></category>
		<category><![CDATA[marketing metrics]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://brain-tank.de/?p=198</guid>
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</script></div>If you ever looked for a book where you can find easily explained the figures for your daily marketing improvements, so this is the book you always looked for. I love this book, because it's explaining every formula with easy examples and shows how to use those formulas in daily business.]]></description>
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</script></div><p><a title="Click here to order the German edition at Amazon.de" href="http://www.amazon.de/gp/product/3827372550?ie=UTF8&amp;amp;tag=crossmediagbr&amp;amp;linkCode=as2&amp;amp;camp=1638&amp;amp;creative=19454&amp;amp;creativeASIN=3827372550" target="_blank"><img class="size-full wp-image-210    alignnone" style="margin-top: 5px; margin-bottom: 5px;" title="Marketing messbar machen" src="http://brain-tank.de/wp-content/uploads/2009/11/marketing_messbar_machen.jpg" alt="Marketing messbar machen" width="170" height="242" /></a></p>
<h2>Marketing Metrics: 50 Metrics Every Executive Should Master</h2>
<p>If you ever looked for a book where you can find easily explained the figures for your daily marketing improvements, so this is the book you always looked for. I love this book, because it&#8217;s explaining every formula with easy examples and shows how to use those formulas in daily business.</p>
<div>You don&#8217;t have to be a nerd or expert for this book and you also don&#8217;t have to read it from the first page to the last to understand it. Pick up a topic you&#8217;re interessted in and within minutes you know how you can implement the knowledge in your daily business. It&#8217;s that simple!</p>
<p><a href="http://www.amazon.de/gp/product/3827372550?ie=UTF8&amp;tag=crossmediagbr&amp;linkCode=as2&amp;camp=1638&amp;creative=19454&amp;creativeASIN=3827372550">Buy the German edition at amazon.de</a><br />
<a href="http://www.amazon.com/Marketing-Metrics-Executive-Should-Master/dp/0131873709?ie=UTF8&amp;tag=crossmediagbr&amp;linkCode=as2&amp;camp=1638&amp;creative=19454&amp;creativeASIN=3827372550">Buy the Englisch edition at amazon.com<br />
</a></div>
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